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The Deal Everyone Ignored-EPISODE 4
Every Tuesday in San Francisco, real estate agents tour new listings together. It’s called the Tuesday Tour. Most people pop in, grab a flyer, and move on. I stop and ask one question: “Can this actually be financed?” One Tuesday, I walked into a building almost no lender wants: Upstairs: SRO housing (shared kitchens, shared…
Read MoreEPISODE 4: The Tuesday Tour That Almost Everyone Skipped
Since 1992, I’ve been attending weekday broker tours—what San Francisco agents call the Tuesday Tour. In other markets it’s known as a realtor caravan or an internal office tour. Regardless of the name, the purpose is the same: agents learn the inventory, investors spot opportunity, and seasoned professionals quietly assess what others miss. As a…
Read MoreMillennials: From 2–4 Units to 5+ Units — Creative Financing That Actually Works
If you’ve successfully invested in 2–4 unit buildings, moving into 5+ unit or mixed-use properties feels like the logical next step.But here’s the reality: the financing rules change fast — and many experienced investors get tripped up. Over the years, I’ve helped Bay Area investors close deals that didn’t fit traditional lending boxes. Some were…
Read MoreBaby Boomers & Gen X: Scaling from 2–4 Units to 5+ Unit Investments in Today’s Bay Area
Many seasoned Bay Area investors cut their teeth on 2–4 unit properties. The move into 5+ unit or mixed-use buildings seems natural — until the financing conversation changes. I’ve worked with investors for decades who were surprised to learn that commercial rules are not residential rules, even if the property still “feels” similar. The Investor…
Read MoreCalifornia Condo Financing Mistakes Baby Boomers & Gen X Buyers Must Avoid
Buying a condominium in California can be an excellent lifestyle or investment decision — but condo financing is very different from single-family home financing, and many experienced buyers are caught off guard. Even well-qualified Baby Boomer and Gen X buyers often assume that strong credit, substantial assets, and income stability are enough. Unfortunately, condo loans…
Read MoreWhy I Do What I Do:
The Story Behind My Passion for Unique San Francisco Loan Options. Discover why Steven Hook, a San Francisco mortgage broker with 35+ years of experience, goes beyond cookie-cutter loans to deliver unique financing solutions for homeowners, investors, and small business owners. By Steven M. Hook, MBA, CMPS, CMAResidential & Commercial Mortgage Broker | San Francisco…
Read MoreTop questions to ask a San Francisco mortgage broker before pre-approval. Learn what to expect from a smart pre-application discovery interview,
Learn what to expect from a smart pre-application discovery interview. BROKER’S EDGE – Smarter Real Estate Lending Shopping for a mortgage shouldn’t feel overwhelming — yet for many borrowers, it does. Between online rate ads, conflicting advice, and rushed pre-approval letters, it’s easy to move forward without fully understanding what’s realistic, what’s risky, and what’s…
Read MoreThe Top 10 Mistakes Borrowers Make When Shopping Mortgage Rates & Comparing Lenders
Broker’s Edge – Smarter Real Estate LendingBy Steven M. Hook, MBA, CMPS, CMAResidential & Commercial Mortgage Advisor – San Francisco Bay Area Holiday shopping for friends and family shouldn’t feel overwhelming—but it often is. Shopping for a mortgage shouldn’t feel overwhelming either—but for many borrowers, it is. Between online rate ads, conflicting advice from friends,…
Read MoreFOUR WAYS THE FED INTEREST RATE DECISIONS MAY IMPACT YOU
The Federal Reserve controls the Fed Funds rate, the interest rate banks charge each other for borrowing short-term funds. The Fed Funds rate went down to 4% after the Fed cut rates on October 29, 2025. The Prime Rate is based on the Fed Funds rate. The Prime Rate is set by large banks and…
Read More👋 Welcome to The Broker’s Edge Smarter Real Estate Lending for Homeowners, Buyers & Investors
This blog is your go-to resource for residential and commercial financing insights in the San Francisco Bay Area and beyond. Here you’ll find:🔹 Professional Spotlights — interviews with trusted advisors and service providers who impact real estate decisions (appraisers, financial advisors, attorneys, contractors & more).🔹 Loan Insights — practical strategies and solutions I encounter as…
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